Google Analytics

The first step to improving sales on your Web site is to understand your site visitors. Google Analytics is the
enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing
effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an
entirely new way.

With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives
and create higher converting websites. Having metrics in place from the start will prove to be valuable for
understanding trends over time.

To get started you need to create a “Google Account” and have Creative Central drop a small piece of code
onto your site. Below is a link to a video tutorial and resources for getting started:

Google Analytics Video Tour

Analytics is such a useful way to gauge how your website is performing, that we will often suggest that it is
installed on your existing site before we start designing your new site. This will not only let us see how
successful your site is at attracting visitors from search engines, it can also reveal how your site performs
once they start navigating around the site. We can then use this information to help us design a new site that
corrects all of the issues with your existing site.

What Next

> Request a Custom Web Design Quote and Proposal (Our rates are very reasonable)
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