Maximising the potential of your website with Search Engine Optimisation
Having a great-looking website is essential for any business, but it is useless if no-one sees it! Search engine optimisation’ (known as ‘SEO’) is the process of building and organising web pages in a style that is search engine friendly i.e a style that can be easily read and indexed by search engines like Google. SEO is a highly complex skill. It requires programming knowledge, marketing skill and an intimate understanding of search engines.
All of our sites undergo a vigorous search engine optimisation process, which focuses on proven techniques that make it easy for search engines such as Google, Bing and Yahoo to find and index your website. These techniques are as follows.
SEO Friendly Website Design
Every website Creative Central builds is search engine friendly which complies with the current CSS, Web 2.0, W3C standard. This is important as all search engines do not favour websites that are poorly built and not up to standard. Our SEO friendly design also includes the following techniques which may not mean much to you, however it means everything to a search engine.
- Creation of robots text file
- Modification of page name with keyword and create folder
- Make JavaScript external file (if needed)
- Write header text with h1 tag
- Writing meta title, description, keyword
- Writing header text, footer text
- ALT tag optimization
- Body content optimization
- Modification of footer links
- Creation of breadcrumb (if needed)
- Google XML Sitemaps
- Create error page
- Creation of sitemap’ both details and xml sitemap to be submitted in search engines
Key word Research
Our SEO techniques start with identifying the keywords your target audience uses when searching for your products or services online. It is a crucial step of the optimisation process. We can help you choose the best keywords based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.
Quality and Relevant Content:
Quality web content is very important. Google and other top search engines looks at content when determining if a website should rank highly or not. Thus, one of the greatest techniques toward improving your website rankings is to simply make sure your site has good quality and relevant content. Your websites content should ALWAYS be relevant to the topic of the site. The content should not be too long (greater than 2500 words a page) or too short, should be informative and should include the right amount of keywords (a keyword density of 2-5%). If your content has all of this, you should be in very good condition to increase your rankings on Google.
Back Linking:
The major determining factor in Google’s website rankings is back links. As Google understands website in terms of “presence and popularity on the web” it is important that your website is linked to as many popular sites as possible. These are incoming links from one site to your site. What these links tell Google is that your site must have good content on it, or else other sites would not be linking to it. Now you might think that all that matters is the links, right? Not exactly. Google has gotten very smart and accurate with pagerank, and so they can tell bad links (i.e. Links from link farms, irrelevant sites etc.) from the good links (links in articles, links from relevant sites etc.). The most effective technique in increasing pagerank is to gather good back links. The next 2 techniques on our list deal with this.
Forums and Blogs
Google is known for quickly indexing forums and blogs. Literally the fastest way to gain a good back link is to simply post a link to your site on a forum or a blog. Most forums consider outright linking to be spam, so you’ll have to make sure you do this in the right way. Try joining forums relevant to your site’s topic and put a link to your site in your signature, if it’s allowed. Also, put a link to your site in your profile. Then post 1-10 times. Your posts should contribute something to the forum so that they are not edited or, worse, removed.
As for using blogs to gain more links, you can try to create a blog of your own and casually put a link to your site on it. You can also try commenting on other relevant blogs and including a link to your site in these comments. Once again, you need to be cautious in how you do this’ you don’t want to make comments that are outright promoting your site.
Articles
An popular way of gaining a better Google pagerank is to write articles. These articles are based off of your site. For instance, if you run a photography site, you may write an article on digital photography. At the end of the article, you might include something like for more on digital photography, visit insert site.com”. Article back links are very effective because they are considered credible by Google. One thing to remember is to not mention your site too many times; one or two mentions per article is fine. You can submit your articles to AssociatedContent.com and Ezines or you can use article submission services or Article Submitter software.
Google Analytics. Improve your online results
The first step to improving sales on your Web site is to understand your site visitors. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
Website Content Copywriting
Don’t skimp when it comes to marketing and writing for your business. You need to look and sound better than your competition.
The importance of professional, well-written content for your website simply cannot be overstated. While most business owners are confident in what they want to say about their business, saying it well and saying it with impact is a challenge best left to professionals. Poorly written website copy, as with any marketing materials, can negatively impact your bottom line.
If you’re considering the launch of a new website, we highly recommend having a professional write your website copy. Our professional webpage copywriter will work with you to produce site copy that is noteworthy and beneficial to your corporate image.
Together, we can take your rough copy, content from another webpage, business plan or marketing materials and produce polished, well-written content sure to earn the interest and respect of your target audience or consumer.
Paying for online presence
Pay Per Click
An alternative and perhaps more immediate way of improving the visibility of the site on the web is by paying Google to sponsor the website. In short, Google charge a fee per click for this service and whilst this can ultimately mean paying large sums of money, the price per click is not fixed and the client is at liberty to withdraw from sponsorship anytime they wish.
Advertising on the web
There are a number of ways in which we can advertise / promote your website online.
Banner advertising campaign:
A banner or flash ad is a great brand building and advertising tool available to online businesses today. A well-crafted ad campaign results client awareness, interest and demand for a product or service, by highlighting the core brand values and features though a series of independent banners. This typically involves creating graphic (often animated) strips-positioned in a horizontal or vertical format positioned on related sites. These not only stimulate interest amongst potential web users, they also serve as a direct link to the main site and therefore increase the presence of the site online.
Email Marketing:
Our email marketing system is powerful and accountable. It allows us to send out fully bespoke branded emails for you, and then gathers valuable information about their success and click through rates. It is also possible for our clients to generate their own emails through our system allowing complete control and targeting.
Social media = Increased brand awareness
Ever since the growth in popularity of social media platforms such as Facebook, LinkedIn and Twitter, companies and individuals have learned to harness the power of social media tools to develop closer relationships, instant customer support, product or company information and beyond to their audience. By using social media tools (and regularly updating the content) you can broaden the relationship that you have with your existing audience and develop entirely new ones.
We’re not only happy to help design, develop and manage your social media campaigns, we’d actively encourage you to use social media tools as an innovative and ever developing way to connect with your audience.