Design your website for the mobile web. Increase traffic and augment profitability as the number of people accessing the internet through their mobiles increases exponentially.
iPhone. iPad. Google phones. Blackberrys. Our lives – at least as far as consuming information online goes – is becoming more and more mobile. And that’s not going to change. So if just having a website wasn’t enough for business, then at some point – sooner rather than later – having just a “desktop” version of your site isn’t going to be enough.
You need to go mobile.
The key is to do it right. While some will have you believe that “going mobile” as a plugin for your CMS, there are several considerations to be made. Things such as how your SEO efforts will be affected; deciding which mobile platforms to support (there’s more than just the iPhone or Blackberry); determining what works best for your users; the impact of mobile search engines (yes, they do exist); and of course, branding.
Those are considerations that need to be discussed and determined with web professionals that not only are familiar with mobile web development but who have your business’ best interests in mind.
So if you’ve been thinking about making a move to mobile, now is a great time to do it. It’s an exciting time to do it, but more importantly, there’s a good chance you’ll be ahed of your competition making your brand that much more accessible to your target audience and beyond.