Your brand identity ( be it a product, corporate, or promotional ) needs to communicate the essence of your brand to your customer. It needs to communicate the personality of your company through the use of colour, font, and symbology that is representative of who you are, your key brand attributes, and the benefit of your product or service to the consumer.
Comprised of your logo, typefaces, colours, and most importantly, the visual identity guideline, Your brand identity will form the elements of your brand architecture as well as your organisation’s ‘tone of voice’.
Our Brand Identity Services Include:
Business Brand Naming & Tag line
Your business name is more than just a name ‘ it’s who you are, so choosing a name for your business is one of the most important decisions you will make.
There is no question that a great name is one of the best ways to define the personality of your brand. Our strategic and creative copywriters will ensure to find your business a memorable name which will capture the essence and soul of your business.
Our Copywriters love the old-fashioned process of using the creative depths of our minds, books, other languages, and associations to harvest the perfect name for your business. We have the insight, the intuition, and the finger on the pulse of contemporary language to deliver to you product, brand and slogan copy writing that leaves its (bite) mark.
Creative Central also has partnerships with leading intellectual property lawyers who can have your shortlisted names trademark and copyright checked for legitimacy and effectiveness of usage in their target geographic territories and market sectors.
Logo Design
A logo is often misinterpreted by businesses as being their brand (it isn’t.) Your brand is not visual like a logo – it is held in hearts and minds – but that doesn’t diminish the importance a logo has in the foundation of a great brand. A logo’s job is to be unique, recognisable, and instantly representative of your brand. While many companies seek to keep their logos in step with the latest trends, the most powerful logos are the ones which stand the test of time with very little alteration.
Because we understand brands, we can create you a logo which completely embodies your business. The impact, relevance and cohesiveness of your brands logo identity are paramount to the way your company is perceived.
Your Brands Logo Identity must communicate the personality of your business through the careful use of image, graphic design, typography, colour and implementation that is representative of who you are, your key brand attributes, and the benefit of your product or service to the consumer.
Visual Style
Colour Palette, Typesetting and Font selections
Colour represents mentality and affects everyone’s psyche in a similar fashion. Though societal norms may affect the interpretation of a specific colour, generally speaking, colour combinations are a critical element to the successful integration of your brand within your organisation. Creative Central will provide you with a colour combination that will impact those within your organisation in the manner necessary to achieve maximum effectiveness.
Typesetting & Font Selection
One of the elements of corporate identity that is often taken for granted is one so important that, if not implemented correctly, could ruin your investment in your brand. Creative Central spends as much time determining the best typesets for your identity as it does developing your logo.
Brand Guidelines
To ensure your brand is consistent over time it’s wise to invest in a system of guidelines which details everything from how your logo can and cannot be used, your brands colour palette, the tone of voice for all your written communications and visual style of supporting photography. The only way to guarantee that your organisation is consistently represented in the most professional manner is to provide the personnel within your organisation with a comprehensive guide to the visual identity of your organisation. By investing in a rigid structure for your organisation to follow, you protect your investment in your brand .
Corporate Stationery
Your stationary is where your brand identity is presented to the world. Creative Central will take care of all aspects of your business stationery design and printing management requirements, at very competitive rates. Our complete corporate stationery system generally includes;
- Business Card
- Letterhead
- With Compliments Slip
- Envelope
- Email signatures,
- Fax header
- Power Point template
Copywriting
To create a strong marketing campaign, you have to understand how words affect people, how people interpret information and how key phrases link back to your brand in the mind of the reader. Our professional Copywriter will ‘encode’ the text with brand specific words, thoughts, values, principles and personality and apply this tone of writing consistently throughout your marketing collateral.
Photography
Brilliant photography can mean the difference between a potential customer buying from you rather than your competitors. Creative Central understands this better than anyone. We know that to capture a moment, a feeling, a mood or style in just the right way, the choice of photographic image is vital. We have our own stock photographs and are also available for commissioning.
We are proud of the brands we’ve built over the past 10 years and consider ourselves partners in our clients’ endeavours. To inquire about our availability for your next project please contact us.